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DILEMMA DEFINED

A dilemma is a pair of apparently contradictory goals BOTH of which are valuable to the organization. These goals are in tension – moving one goal up (up in terms of quality of outcome) tends to move the other goal down and visa-versa. Managing Dilemmas focuses on on-going approaches that maximize the benefits of both sides of a dilemma while minimizing the drawbacks of pursuing either side alone.

We've created two short videos to make Dilemmas come to life. (See Dilemmas Videos) People often say after watching the videos -

"Oh that's what you mean. Why we face dilemmas all the time in our business."